Digital Media

Associate in Applied Science - Graphic Design Concentration

PROGRAM DESCRIPTION:

The Associate of Applied Science Degree – Concentration in Graphic Design prepares individuals to apply technical knowledge and skills to the layout and design of electronic graphic and textual products. Students use computer applications and related visual techniques to manipulate images and information originating as artwork, digital photography, and digital copy in order to communicate messages simulating real-world Graphic Design. The program includes instruction in specialized computer software and applications to specific commercial, industrial, and entertainment needs of design. Students gain knowledge and develop skills to work in the areas of Graphic Design including web, print media, illustration, and managing resources for final outsourcing.

Learning Outcomes: Successful graduates will be able to:

• Display technical skills in traditional and digital media, applying principles of graphic design and color to their work.
• Demonstrate broad knowledge of software applications related to graphic design, and creation of digital resources.
• Develop web pages that display both technical knowledge as well as demonstrate design principles.
• Discuss the role of clients, advertisers, art directors, designers and producers.
• Complete a portfolio of finished work that is displayed in a professional manner.
• Work effectively as part of a team, fulfilling specific roles to complete a large scale project.
• Demonstrate academic knowledge required of all YCCC graduates in the general education core areas through effective communication, understanding and utilizing fundamental concepts of qualitative and quantitative data for critical thinking and problem solving, showing information literacy, and appreciating the aesthetics and diversity of human development, diversity and culture.

Career Opportunities: Some of the potential industries that hire Digital Media concentration in Graphic Design graduates includes, but is not limited to; Internet, mobile/wireless, online marketing, web design/development, and traditional print. Some potential jobs in those industries include but are not limited to; Production Designer, Graphic Designer, Illustrator, Digital Photo editor, Desktop publisher, Graphic Artist, Web designer, production web designer, Multi-media designer, Interactive Media Designer, Digital Graphics.